Home Business Marketing - How Smart Local Advertising Can Broaden Your MLM Network

For those who wish to broaden their MLM network but don't have the time, money, or energy to do so by the usual person to person methods, an effective solution is to step up your advertising efforts. Home business marketing does not necessarily mean putting up billboards or placing ads on the TV or radio. Marketing a home based business is about doing a number of little things to help your clients recognize and remember you.

If you have advertised in any type of medium before, then you know that advertising costs can quickly pile up. If the advertising is done as part of a home business marketing campaign, you simply cannot afford to spend too much. If you did, the cost of building your MLM network will simply outweigh the potential benefits.

You may not have the resources to advertise to a national audience, but you certainly have the means to make people aware of what you are doing. There are many relatively inexpensive ways you can advertise. This article lists some of the alternatives that you can take to improve your visibility.

First, try printing out some flyers, stickers, bookmarks or refrigerator magnets. Then, of course, you give them away! Flyers, stickers and bookmarks are very cost-effective, as you will only spend pennies on each one. Magnets are more expensive and can be given to your customers, colleagues, and friends and family who want to help promote your business.

The real challenge in home business marketing will be to get people to notice your advertisements. If you know someone who is in advertising, ask them for advice regarding the templates of your mini-ads. If you don't know anyone in the business, you can do it yourself - try to think of the ads that have gotten your attention, and imitate the concepts behind them. Do a little studying about marketing and this will go a long way in teaching you effective home business marketing strategies.

One example of great home business marketing is by effectively using humor to entertain those who are seeing and reading your ads. The goal is to make you and your company interesting and unforgettable. You don't want them to pick up your flyer or sticker and instantly forget what it says - that defeats the purpose.

Second, advertise in the local paper. You might even start in your town's local paper. Your MLM network's foundation should include you, your loved ones, friends, and neighbors. Unless you have all the time in the world, it would be foolish to make the rounds one by one. Better to post an ad and have the people who are interested come to you. Again: make sure the ad is eye-catching and will make an impression on its readers.

Making people laugh can go a long way towards helping people remember you. My husband's optometrist has a humorous graphic ad in our local paper which says "Will Refract for Food". It's funny and see ... I remembered the ad! :-) I don't have a great memory, but his ad is short, sweet, funny, and very unique so almost anyone can remember it!

Third, provide something for free. When you give people something, they will sit up and pay attention. Whatever product or service you are offering in your MLM network program, experiment with giving away samples to potential clients. Don't do this indiscriminately, save your samples for good quality prospects who are likely to have a broad circle of influence and who can tell others about your business! In the MLM network marketing business, you want to think about leverage, and finding people who are well connected and who can spread the world about your product or service.

By using these three simple advertising ideas in your home business marketing campaign, you will boost the number of people who will become interested in joining your MLM network, and increase the residual income you receive from the repeat sales that you will generate from your new customers. You can read more home business marketing tips here.


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