Promote Your Business With an Online Expo

If you are looking for a way to promote your business online, you may want to consider holding an online expo. This is a great way to meet and network with other internet marketers and gain exposure for your own business.

Decide On A Theme

What kind of theme is your online expo going to have? You can hold a business-to-business expo, where you bring together virtual assistants, web designers, writers, and more in order for them to share their expertise and network. On the other hand, you can target a specific market, such as people who want information on working from home or people who have recently adopted a child and want information on childcare, bonding, etc.

Decide On A Format

There are many options when it comes to formatting your online expo. You can register a domain name and create the expo on its own website or you can rent a conference room from a website that specializes in holding virtual expos. Are you going to feature chat rooms where the exhibitor and guests can chat back and forth? Are you going to allow the exhibitor to upload slide shows or video presentations? You can also hold the “demonstrations” via conference call.

Find Partners

Once you know what your target market it is, think about who has something to promote to them? Start researching websites who have a similar target market as the one you are trying to reach and let them know about your upcoming online expo and invite them to be an advertiser, exhibitor, etc.

Publicize Your Event

You will want to publicize your online expo event well in advance. This will insure you get the maximum exposure for your partners. If you can provide a receptive audience, your partners will want to team up with you again for another event.

Send press releases to news organizations, internet talk radio shows, and even local media. Ask your partners to send notices to their own personal mailing lists, as well. You can also take advantage of ad space in ezines and on websites that would attract your target market.

Start Organizing Your Next Event

After your first online expo is completed, you’ll want to start thinking about your next one. You can try a different segment of your target market or a whole different theme. The more online expos you plan, the better you will get and the more exposure your business will have!


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